CVAR encourages members to use Facebook live, Instagram and other social media video tools to promote themselves–their “brand”–and their business. In real estate, visuals often have more of an impact than text, which makes live videos an excellent tool for agents. You can show potential clients inside homes, go behind the scenes, or highlight neighborhoods […]
Dos & Don’ts of Advertising Listings on Facebook
Agents who have the most success with Facebook advertising are those who are always testing. The most common type of advertising we see real estate agents doing on Facebook is posting a link to their latest listing and boosting it for $5. This isn’t a bad thing if you’re new to Facebook advertising. But if you’re […]
5 Ways to Up Your Popularity on Facebook
Our class on “Basics to Social Media Set-Up” is coming up on Wednesday, so this is the ideal time to also look at ways to increase your Facebook popularity. (Basics to Social Media Set-Up, 10 a.m., live at Glendora headquarters; live streaming to East and West offices; REGISTER by clicking the location you want to […]
You Can ‘Go Viral’ on a Local Level
Most real estate professionals who produce video as part of their marketing won’t ever reach viral status, but you’re producing content for your local community — not for the whole world. So is there such a thing as going viral on a local level? The number of views your videos garner isn’t the only measure […]
Making Video the Foundation of Marketing Strategy
By Neil St. Clair The content strategy for your REALTOR® web site involves determining what type of media you will want to utilize. Even with content marketing dominating over the past 5+ years, some marketers are still wrestling with questions like: Should I create a written piece or a product video? The answer is simple: […]
CVAR At a Glance April 4
Featured Classes and Events April 7 | Technology Forum – Become Paperless April 11 | CRMLS Training at CVAR East April 14 | How to Avoid Probate and Thousands in Fees April 15 | Down Payment Assistance for Your Buyers – Free April 15 | Navigating the Credit Maze – Capturing First-time Buyers […]