Because you can’t door-knock, hold traditional open houses or attend face-to-face networking events, now is a great time to consider how to make phone prospecting a key part of your business plan. Greg McDaniel, with over 20 years in the business, has made nearly 500,000 cold calls. If you use the phone to prospect, his […]
3 W’s of Branding Yourself in Real Estate
Stacey Cohen, president and CEO of the award-winning Co-Communications pr firm, has spent two decades helping business owners and entrepreneurs perfect their personal branding. Cohen boils down her personal branding strategy into the “3 W’s. Let them guide the content you produce and the way you present yourself. 1) What’s in it for me? (WIFM) […]