Watch the Real Estate REvive Conference Replay! Classes & Events CVAR COVID Vaccine Clinic Aug. 17! CVAR is hosting a free community COVID vaccine clinic Aug. 17 (2nd shot Sept. 7) at our Glendora location as a service to the community! If you haven’t gotten the COVID-19 vaccine, now is your chance! Click here for more […]
New Agent: 8 Mistakes to Avoid
After completing the real estate course and passing the qualifying exam, new agents must decide where to position themselves for success. Independent agents are their own business and their own brand, and thus the size of their success is in their control. Concepts such as time management, prioritizing, budgets, systems and procedures, and most importantly, […]
Are You Misusing the REALTOR® Trademark?
Last Friday NAR members voted to change the Code of Ethics. One of the issues related to recent conduct on social media by REALTORS® using the REALTOR® designation. Therefore, now’s a good time for a refresher on using the REALTOR® trademark. The REALTOR® marks mean that you are more than just a real estate practitioner: […]
Is Your Social Media Username a Violation?
Real estate professionals are striving to create unique and clever usernames that identify them publicly to others viewing the site. That’s why we’ll re-state this information from the National Association of REALTORS® (NAR): “Number1realtor” or “yourCaliforniarealtor” or “jane_chicago_realtor” may sound like unique usernames, but each of these examples violates the NAR trademark usage rules as well […]
6 Reasons You Won’t Make It in the Luxury Market
There’s a reason the luxury real estate market is considered a niche. There are more than 7 billion people on the planet, but only 34 million have a net worth over $1 million, according to Fortune magazine. This is a small group of highly competitive and demanding individuals who require an elevated level of customer […]
Now What? Fight to Alter Tax Bill Has Just Begun
Last week the House passed a tax reform package that the National Association of REALTORS® calls a tax hike on many middle-class homeowners and says would lower property values for all homeowners. “It’s disappointing to see this legislation move forward, but the real work to shape this debate is just getting started,” NAR President Elizabeth […]
Join a Team or Go Solo?
Pros & Cons: For rookies, both paths can lead to success. Whether you want to establish yourself as an individual agent or as part of a team is a critical decision. If you crave a strong support system to help you get up and running, you probably want to join a team. But if you […]
New Rule: Before You Order New Business Cards…
New advertising standards take effect Jan. 1, 2018. AB 1650 makes significant changes to Business and Professions Code § 10140.6 expanding what must be included in advertising materials, including business cards, “for sale”, “open house”, lease, rent and directional signs, stationary, advertising flyers, and print and electronic advertising. So, before ordering new advertising materials, make […]
Help Your Client Find a Home Inspection Expert
There are about 30,000 home inspectors in the U.S., but not all are licensed. In fact, there are around 15 states, California included, where inspectors aren’t required to be licensed at all, according to the American Society of Home Inspectors. Others are Colorado, Georgia, Michigan, Missouri, and Ohio. Some states, such as Alabama, North Dakota, […]
Use Facebook to Generate Offline Referrals
Some agents either spend too much time on a social media platform for little return, or turn off people by marketing too directly to them. Top producer Maura Neill thinks she’s found the right balance. Neill uses Facebook to build attendance at events she hosts twice a year, and it’s these events—off-line, in-person, on the ground—that […]