• Home
  • Visit cvar.net
  • CVAR Calendar
  • Member Benefits
  • Affiliates & Appraisers
  • Contact
  • About

cvar connect

connecting you to what matters

  • CVAR.Live Videos
  • CVAR News
  • Market At A Glance
  • Industry News
  • Pro Tips
  • Government Affairs
  • Event Calendar
  • Home

Are You Misusing the REALTOR® Trademark?

November 16, 2020

Last Friday NAR members voted to change the Code of Ethics. One of the issues related to recent conduct on social media by REALTORS® using the REALTOR® designation. Therefore, now’s a good time for a refresher on using the REALTOR® trademark. The REALTOR® marks mean that you are more than just a real estate practitioner: […]

Filed Under: CVAR Connect, Membership, Pro Tips Tagged With: #Cvarmember, Code of Ethics, cvarconnect, NAR, National Association of Realtors®, REALTOR®, trademark

Is Your Social Media Username a Violation?

January 14, 2019

Real estate professionals are striving to create unique and clever usernames that identify them publicly to others viewing the site. That’s why we’ll re-state this information from the National Association of REALTORS® (NAR): “Number1realtor” or “yourCaliforniarealtor” or “jane_chicago_realtor” may sound like unique usernames, but each of these examples violates the NAR trademark usage rules as well […]

Filed Under: At A Glance, Pro Tips Tagged With: NAR, REALTOR®, social media, trademark, username

6 Reasons You Won’t Make It in the Luxury Market

July 30, 2018

There’s a reason the luxury real estate market is considered a niche. There are more than 7 billion people on the planet, but only 34 million have a net worth over $1 million, according to Fortune magazine. This is a small group of highly competitive and demanding individuals who require an elevated level of customer […]

Filed Under: At A Glance, Pro Tips Tagged With: CVAR, CVAR at a Glance, CVAR Connect, cvar.net, cvarconnect.com, luxury market, pro-tips, real estate, REALTOR bad habits, REALTOR®

Now What? Fight to Alter Tax Bill Has Just Begun

November 20, 2017

Last week the House passed a tax reform package that the National Association of REALTORS® calls a tax hike on many middle-class homeowners and says would lower property values for all homeowners. “It’s disappointing to see this legislation move forward, but the real work to shape this debate is just getting started,” NAR President Elizabeth […]

Filed Under: At A Glance, California News, Government Affairs, Membership, Pro Tips, Video Tagged With: House of Representatives, middle class, NAR, National Association of Realtors®, REALTOR®, Senate, tax filers, tax plan

Join a Team or Go Solo?

September 5, 2017

Pros & Cons: For rookies, both paths can lead to success. Whether you want to establish yourself as an individual agent or as part of a team is a critical decision. If you crave a strong support system to help you get up and running, you probably want to join a team. But if you […]

Filed Under: At A Glance, Pro Tips Tagged With: cvar.net, cvarconnect.com, marketing, pros and cons, REALTOR®, self-motivated, solo, team, team work

New Rule: Before You Order New Business Cards…

May 8, 2017

New advertising standards take effect Jan. 1, 2018. AB 1650 makes significant changes to Business and Professions Code § 10140.6 expanding what must be included in advertising materials, including business cards, “for sale”, “open house”, lease, rent and directional signs, stationary, advertising flyers, and print and electronic advertising.  So, before ordering new advertising materials,  make […]

Filed Under: At A Glance, California News, Government Affairs, Pro Tips Tagged With: 2018, AB 1650, business card, Ethics, higher standard, Jan. 1, REALTOR®, Rule change; disclosure

Help Your Client Find a Home Inspection Expert

January 3, 2017

There are about 30,000 home inspectors in the U.S., but not all are licensed. In fact, there are around 15 states, California included, where inspectors aren’t required to be licensed at all, according to the American Society of Home Inspectors. Others are Colorado, Georgia, Michigan, Missouri, and Ohio. Some states, such as Alabama, North Dakota, […]

Filed Under: At A Glance, CVAR News, Industry News, National News Tagged With: cvar.net, cvarconnect.com, expert, home inspection, REALTOR®, REALTOR®Mag

Use Facebook to Generate Offline Referrals

November 7, 2016

Some agents either spend too much time on a social media platform for little return, or turn off people by marketing too directly to them. Top producer Maura Neill thinks she’s found the right balance. Neill uses Facebook to build attendance at events she hosts twice a year, and it’s these events—off-line, in-person, on the ground—that […]

Filed Under: At A Glance, California News, Industry News, Pro Tips Tagged With: cvar.net, cvarconnect.com, Facebook, Maura Neill, Nobu Hata, offline referrals, podcast, REALTOR®, social media

Use Direct Mail to Drive Clients to Your Website

July 18, 2016

Who says print is dead? Fifty-six percent of customers say they find print collateral to be the most trustworthy type of marketing, according to research by Compu-Mail, a national direct-mail and digital marketing firm. Print marketing also outperforms all digital channels by 700 percent in terms of customer response rates, the research shows. That’s good […]

Filed Under: At A Glance, CVAR News, Industry News, Pro Tips Tagged With: cvar.net, cvarconnect.com, direct mail, REALTOR®, website, website traffic

Branding: Help Make a Name in Real Estate

June 6, 2016

By Lee Davenport If you’re in the real estate sales business but feel like no one knows it, then you likely have a branding problem, my friend. Alexandra Radford, the marketing maven of Edge Marketing Company, has a critical vocabulary word that every real estate pro should respect and prioritize to get their desired business […]

Filed Under: At A Glance, CVAR News, Industry News, Pro Tips Tagged With: Alexandra Radford, brand consistency, branding, cvar.net, cvarconnect.com, Edge Marketing Co., Lee Davenport, realtor.org, REALTOR®

Next Page »

Subscribe to CVAR Connect

Loading

Recent Posts

April 5 CVAR Connect

6 Tips to Reduce Your Taxes

The New Normal for Real Estate

Copyright © 2021 · Citrus Valley Association of REALTORS® · Log in