What differentiates top producers from other agents? The differences are much smaller than you might realize. Your job description as a real estate agent comes down to six words: “generate leads, convert leads and close transactions.” To become a top-performing agent, exactly how much time do you need to spend doing lead generation each week? […]
Turning Prospects Into Clients
Most agents follow a sales funnel process to turn prospects into clients. The right content can help guide prospects down the sales funnel until they are new clients. Here are valuable types of content to produce for each step. Consider creating some of each type. 1. Awareness Stage Content When they first enter the funnel, […]