Competitors can cram their value into an eight-word billboard or a 30-second commercial. Can your team do that? Do your agents know how to articulate all the value that they bring to the transaction? We often don’t train agents on how to sell that value. Every day, agents have to defend their commissions. People think […]
Redfin CEO On Damage of Pocket Listings
by Glenn Kelman, CEO Redfin In a November 2019 fair-housing initiative, the National Association of REALTORS® (NAR) moved to ban so-called pocket listings, where real estate agents tell only a select group of buyers about a home for sale. But since then, the number of homes sold without being marketed to the public has […]
11 Holiday Marketing Ideas
It has been a year of ups and downs–and sideways. UC Psychologist Dr. Robert A. Emmons conducted research on gratitude and the benefits, and found that practicing gratitude has numerous benefits. Gratitude is powerful and it works. Keep an attitude of gratitude top of mind, and let your marketing strategy work for you: It’s Personal 1. […]
Dec. 7- CVAR Connect
CVAR’s COVID-19 Resources REALTORS®: Updates & Guidelines What’s Happening at CVAR under COVID-19 restrictions Latest COVID-19 Updates from C.A.R. Citrus Valley Association of REALTORS® is conducting all business remotely. Meetings and classes presented by CVAR will be online and free of charge (see classes below). ____________ Online at CVAR Dec. 8 | Virtual Buyer Consultation & Offer Submission Secrets […]
New Agents: Building a Strong Online Presence
You’ve gotten your license, have taken the necessary steps on paper, and (hopefully) know that cultivating your client network is crucial to success–but that’s only the start. Now how do you launch a successful real estate career, leveraging the powerful and cost-effective tool of social media to grow your online presence? For those of us not fortunate […]
Replacements for Facebook’s ‘Likely to Move’ Ads
Real estate professionals accustomed to using Facebook’s “likely to move” ads are receiving notice that the social network will be shutting down the feature in mid-August. If you’re currently using the Facebook tool, you may be searching for another avenue for customer outreach and ad targeting online. Facebook’s “likely to move” ad platform culls data […]
6 Rules for Effective Blog Posts
Blogging is one way to capture prospects online through localized real estate content. But how can you get more eyes on your posts? All Business, a business marketing and financing resource, has highlighted 6 essentials to successful blog posts: Use an attention-getting headline with enough information to entice readers to want to hear more. Adding […]
5 Secrets to Building Your Agent Brand
Real estate is a personal business. As agents help clients make the most significant financial and emotional decision of their lives, their personal stories should be core to every touch point of agents’ brands. These are the steps many of the best agent marketers take to build a great brand. Start with what sets you […]
11 Reasons For Sale by Owner Is a Bad Idea
Agents can save sellers time, money, liability and hassle FSBOs are more costly than homeowners realize — including lower sales prices and hidden fees. Selling a home is a complicated transaction — sellers and buyer alike can get burned with FSBOs. Time costs money — a FSBO costs the seller valuable time, and it takes […]
Join a Team or Go Solo?
Pros & Cons: For rookies, both paths can lead to success. Whether you want to establish yourself as an individual agent or as part of a team is a critical decision. If you crave a strong support system to help you get up and running, you probably want to join a team. But if you […]