You’ve gotten your license, have taken the necessary steps on paper, and (hopefully) know that cultivating your client network is crucial to success–but that’s only the start. Now how do you launch a successful real estate career, leveraging the powerful and cost-effective tool of social media to grow your online presence? For those of us not fortunate […]
Replacements for Facebook’s ‘Likely to Move’ Ads
Real estate professionals accustomed to using Facebook’s “likely to move” ads are receiving notice that the social network will be shutting down the feature in mid-August. If you’re currently using the Facebook tool, you may be searching for another avenue for customer outreach and ad targeting online. Facebook’s “likely to move” ad platform culls data […]
6 Rules for Effective Blog Posts
Blogging is one way to capture prospects online through localized real estate content. But how can you get more eyes on your posts? All Business, a business marketing and financing resource, has highlighted 6 essentials to successful blog posts: Use an attention-getting headline with enough information to entice readers to want to hear more. Adding […]
5 Secrets to Building Your Agent Brand
Real estate is a personal business. As agents help clients make the most significant financial and emotional decision of their lives, their personal stories should be core to every touch point of agents’ brands. These are the steps many of the best agent marketers take to build a great brand. Start with what sets you […]
11 Reasons For Sale by Owner Is a Bad Idea
Agents can save sellers time, money, liability and hassle FSBOs are more costly than homeowners realize — including lower sales prices and hidden fees. Selling a home is a complicated transaction — sellers and buyer alike can get burned with FSBOs. Time costs money — a FSBO costs the seller valuable time, and it takes […]
Join a Team or Go Solo?
Pros & Cons: For rookies, both paths can lead to success. Whether you want to establish yourself as an individual agent or as part of a team is a critical decision. If you crave a strong support system to help you get up and running, you probably want to join a team. But if you […]
8 Risks to Sellers Without an Agent
If a seller doesn’t know the difference between prequalification and preapproval, or an appraisal vs. an inspection, there are many other pieces to selling a home that could turn a selling experience into a painful lesson. Selling a home without a real estate agent is like handling your own legal matter. You may only know […]
You Can Do This! Facebook Live Home Tour
Using Facebook Live to present your “open house” online is an effective way to market a property to people who can’t physically make it to your open house. But take it from someone who’s been making CVAR videos for your information and viewing pleasure–this is LIVE! Do some pre-planning of the highlights you want to […]
Creating Shareable Graphics for Real Estate
When I first started selling real estate, there was still a fair amount of value in using print media, direct mailing pieces, and other traditional advertising strategies. Now buyers, sellers, and real estate professionals are heading to the internet to get their questions answered. Whether you’re found through search or through social media, you have […]
7 Signs Your Marketing Is Outdated
Could your marketing be outdated, ineffective, or even harmful? Forbes.com columnist John Rampton recently highlighted several signs your strategy might need an update in 2017: 1. You’re ignoring inbound marketing. It’s not just about the advertisements in magazines or online. Inbound marketing focuses on providing customers with valuable content, instead of pushing out a specific […]