Competitors can cram their value into an eight-word billboard or a 30-second commercial. Can your team do that? Do your agents know how to articulate all the value that they bring to the transaction? We often don’t train agents on how to sell that value. Every day, agents have to defend their commissions. People think […]
Agents’ 5 Most Frequent Flubs
When the opportunity to win new business arises, you want to make the best impression possible. Below are the five most frequent (and avoidable!) flubs agents make when pitching to a prospect, so you can avoid these mistakes and win that seller’s business. 1. Talking Too Much About Yourself … And Not Your Expertise Sell […]
5 Lies Listing Agents Tell
Some agents will say just about anything to get a seller to ink a listing agreement, whether it’s true or not. Having encountered just about every lie that a competing listing agent could tell, it’s easy enough to spot the falsehoods, it can be tricky explaining them to a seller. Here are the top five […]
Client Tip: Listing Details Can Lead to Quicker Sale
Detailed descriptions in home listings can go a long way to getting a property sold quicker in just about any kind of market. What kind of a lot does your home sit on? What kind of a fireplace does it have? What kind of view? This is especially true during a global pandemic, when showings […]
What MTV’s ‘Catfish’ Host Kamie Crawford Likes in a Listing
MTV’s “Catfish” co-host Kamie Crawford loves to examine real estate online as she prepares to buy a home. Here’s a peek at how the influencer conducts her search and what she’s looking for in a property listing. (Edited for space) By Kamie Crawford My boyfriend and I are looking to get married and one of […]
Best Week to List a Home
Home sellers expecting the quickest sales may want to make sure the house is in tip-top shape for showings because a big week in the housing market is quickly coming. The best week to put a home on the market is March 31 to April 6, according to a new analysis from realtor.com®. Researchers analyzed […]
Facebook in Market for Real Estate Rental Listings
Facebook plans to significantly expand its rental real estate listings, going head-to-head with Craigslist, eBay, and other e-commerce platforms. Facebook is already allowing individual homeowners to list their homes for sale on the Marketplace, but seeks to beef up its rental offerings by developing partnerships with Apartment List and Zumper. This means hundreds of thousands […]
Dos and Don’ts to Win Listings
My first listing lead came from a seller who had moved out of state and couldn’t meet with me in person, and didn’t want to provide me access to her property. I didn’t know any better, and researched comparable homes, emailed the seller a fancy market analysis document with colorful graphics, then called her. I […]