CVAR encourages members to use Facebook live, Instagram and other social media video tools to promote themselves–their “brand”–and their business. In real estate, visuals often have more of an impact than text, which makes live videos an excellent tool for agents. You can show potential clients inside homes, go behind the scenes, or highlight neighborhoods […]
3 Justin Bieber Mistakes a REALTOR®Would Avoid
Justin Bieber surprised fans and real estate agents this month by announcing on Instagram his desire to sell the $8.5 million mansion where he and wife Hailey Baldwin live. The “I don’t care” singer uploaded more than a dozen photos of the Beverly Hills property with captions, asking his 120 million followers to “make an […]
Using Instagram to Build Community, Get Leads
Ed Stulak claims all his sales in three years have come from Instagram—in large part because he has used it to build his personal brand. “I didn’t do any advertising, I didn’t do any marketing, I spent zero bucks,” Stulak bragged recently at Adapt + Grow Agents 2019, a sold-out event that drew nearly 300 […]
Sept. 16 CVAR At A Glance
Featured Classes and Events Sept. 16 | CRMLS Training – CVAR Glendora Sept. 16 | License Renewal – CVAR Glendora Sept. 17 | Broker/Salesperson Cram Course – CVAR East Sept. 18 | zipForm® e-Signatures – Free – All Locations Sept. 19 | Social Media the Millennial Way – CVAR East Sept. 19 | End of Summer […]
5 Common Instagram Blunders
Instagram is a great social media platform for real estate—with plenty of opportunities to make followers ogle at property photos, fall in love with listings through innovative IG stories and get a sneak peek into your day-to-day business through IGTV. So, why are only 39 percent of agents regularly using the platform? According to Chris Smith, co-founder […]
5 Tips to Source, Share, Schedule Your Social Media Posts
The best way to avoid being overwhelmed, wasting time and getting sucked into the addictive nature of social media is to have a plan. Here are five tips for creating effective social media posts and scheduling them out in advance. 1. Use local real estate information (micro-economic data) Find photos, or take great photos of […]
Feb. 12 CVAR At A Glance
Featured Classes and Events Take a peek at what goes on at Real Estate REvive! Feb. 12 | CRMLS Training – CVAR East Feb. 13 | Broker/Salesperson Cram & Exam Feb. 14 | New Member Orientation Feb. 15 | Tax Portability with Ziggy Zicarelli – Tax Portability Live Stream to CVAR East (Rancho […]
Best Platforms for Digital Ad
NAR data indicates 95% of home buyers looked at real estate websites before making a choice. Only 9 percent of real estate pros use online networks to market their listings. Digital ads are a way to target buyers, making sure a particular audience gets a specific message at a precise time. There are many ad […]
Social Media: Are You Sending the Right Message?
Even as organizations have embraced tweets, Facebook posts and other social media tools, many are not paying enough attention to make sure the information they put out sends the message they intend. The result has been a slew of embarrassing, offensive and otherwise inappropriate information for which organizations have had to apologize—problems that might have […]
Create Engaging Campaigns on Instagram
Instagram is visually focused, offering 60 times the advertising rate of return than Facebook, according to Chime Technologies. For brokers who are just getting started advertising on Instagram, ask yourself questions such as, “Who is my target audience?” and, “How many people and at what conversion rate do I need for success?” says Matt Murphy, […]