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5 Tips for Going ‘Live’ on Social Media for Business

November 18, 2019

CVAR encourages members to use Facebook live, Instagram and other social media video tools to promote themselves–their “brand”–and their business. In real estate, visuals often have more of an impact than text, which makes live videos an excellent tool for agents. You can show potential clients inside homes, go behind the scenes, or highlight neighborhoods […]

Filed Under: At A Glance, Pro Tips Tagged With: #CVARataglance, #CVARmembers, Facebook, Instagram, live streaming, live video, social media, video

3 Justin Bieber Mistakes a REALTOR®Would Avoid

October 21, 2019

Justin Bieber surprised fans and real estate agents this month by announcing on Instagram his desire to sell the $8.5 million mansion where he and wife Hailey Baldwin live. The “I don’t care” singer uploaded more than a dozen photos of the Beverly Hills property with captions, asking his 120 million followers to “make an […]

Filed Under: At A Glance, National News Tagged With: #JustinBieberHouse4Sale, Beverly Hills agent, Bieber, fan base, Instagram, Jade Mills Estates, Listing mistakes, marketing plan

Using Instagram to Build Community, Get Leads

September 30, 2019

Ed Stulak claims all his sales in three years have come from Instagram—in large part because he has used it to build his personal brand. “I didn’t do any advertising, I didn’t do any marketing, I spent zero bucks,” Stulak bragged recently at Adapt + Grow Agents 2019, a sold-out event that drew nearly 300 […]

Filed Under: At A Glance, Pro Tips Tagged With: community, content, Ed Stulak, follow farming, Instagram, lead generation, Realtor Magazine

Sept. 16 CVAR At A Glance

September 16, 2019

Featured Classes and Events Sept. 16 | CRMLS Training – CVAR Glendora  Sept. 16 | License Renewal – CVAR Glendora Sept. 17 | Broker/Salesperson Cram Course – CVAR East Sept. 18 | zipForm® e-Signatures – Free – All Locations Sept. 19 | Social Media the Millennial Way – CVAR East Sept. 19 | End of Summer […]

Filed Under: At A Glance Tagged With: AB 1482, Instagram, Legislature, price home, pricing homes, rent cap

5 Common Instagram Blunders

September 16, 2019

Instagram is a great social media platform for real estate—with plenty of opportunities to make followers ogle at property photos, fall in love with listings through innovative IG stories and get a sneak peek into your day-to-day business through IGTV. So, why are only 39 percent of agents regularly using the platform? According to Chris Smith, co-founder […]

Filed Under: At A Glance, Pro Tips, Technology Tagged With: Inman, Instagram, social media

5 Tips to Source, Share, Schedule Your Social Media Posts

June 3, 2019

The best way to avoid being overwhelmed, wasting time and getting sucked into the addictive nature of social media is to have a plan. Here are five tips for creating effective social media posts and scheduling them out in advance. 1. Use local real estate information (micro-economic data) Find photos, or take great photos of […]

Filed Under: At A Glance, Pro Tips Tagged With: business page, bussiness-to-consumer, Facebook, Instagram, LinkedIn, Pinterest, Social media tips, Twitter

Feb. 12 CVAR At A Glance

February 12, 2018

  Featured Classes and Events                                                   Take a peek at what goes on at Real Estate REvive! Feb. 12 | CRMLS Training – CVAR East Feb. 13 | Broker/Salesperson Cram & Exam Feb. 14 | New Member Orientation Feb. 15 | Tax Portability with Ziggy Zicarelli – Tax Portability Live Stream to CVAR East (Rancho […]

Filed Under: At A Glance, CVAR News, Education & Events, Government Affairs, Industry News, Membership, Pro Tips Tagged With: #citrusvalley, C.A.R., credit bureau, cvar.net, Dues, Equifax, Instagram, Katie Lance, late fee, MLS-Touch, Record price, REvive!, solar, TransUnion

Best Platforms for Digital Ad

January 16, 2018

NAR data indicates 95% of home buyers looked at real estate websites before making a choice. Only 9 percent of real estate pros use online networks to market their listings. Digital ads are a way to target buyers, making sure a particular audience gets a specific message at a precise time. There are many ad […]

Filed Under: At A Glance, California News, Pro Tips Tagged With: digital ad, Display Ad, Facebook, Google Ad, Instagram, LinkedIn, optimizing, Pinterest, platform, Snapchat, Twitter, YouTube

Social Media: Are You Sending the Right Message?

July 31, 2017

Even as organizations have embraced tweets, Facebook posts and other social media tools, many are not paying enough attention to make sure the information they put out sends the message they intend. The result has been a slew of embarrassing, offensive and otherwise inappropriate information for which organizations have had to apologize—problems that might have […]

Filed Under: At A Glance, Industry News, Pro Tips Tagged With: Facebook, Instagram, Loyola, NAR Communication Directors Institute, social media, Twitter

Create Engaging Campaigns on Instagram

May 22, 2017

Instagram is visually focused, offering 60 times the advertising rate of return than Facebook,  according to Chime Technologies. For brokers who are just getting started advertising on Instagram, ask yourself questions such as, “Who is my target audience?” and, “How many people and at what conversion rate do I need for success?” says Matt Murphy, […]

Filed Under: At A Glance, Education & Events, Pro Tips Tagged With: #cvararticle, #CVARbranding, branding, cvar.net, cvarconnect.com, hastags, Instagram, social media

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