Because you can’t door-knock, hold traditional open houses or attend face-to-face networking events, now is a great time to consider how to make phone prospecting a key part of your business plan. Greg McDaniel, with over 20 years in the business, has made nearly 500,000 cold calls. If you use the phone to prospect, his […]
Why Put iBuyers, Zestimates in Your CMAs
by Jay Thompson Why in the world would an agent include iBuyers and Zestimates in their CMAs? An Inman piece titled “Most agents aren’t including Zestimates, iBuyer info in CMAs” elicited a lot of negative response from real estate agents. But because there is interesting data and insight in this report, agents would be well-advised […]
SoCal Agent Fired for Showing Home of COVID Couple
Compass parted ways with an agent after the company says he held showings for a home in Altadena, where the sellers were allegedly infected with COVID-19. According to a Compass spokesperson, Gary Wat was aware the household had contracted the virus but failed to disclose the infections to prospective buyers who visited the home, and […]
John Legend: REALTORS® ‘Fix the Real’ Problem
Singer John Legend asked the real estate industry to focus on housing discrimination instead of fixing ‘fake’ problems, like removing ‘master’ from multiple listing service descriptions The Houston Association of REALTORS®’ decision to ditch the terms “master” in multiple listing service descriptions went viral last Saturday, June 27, after singer-songwriter John Legend publicly called the […]
7 Real Estate Trends That Represent the New Normal
by Bernice Ross, CEO BrokerageUP We have moved through the “great pause” and now are in the midst of the “great reinvention.” As an agent, you have a unique opportunity to reinvent yourself and create the business you want in the “new normal.” If you’re ready to thrive in the midst of all the upheaval, […]
8 Tips to Preparing for Business
During an uncertain time like this, it is easy to focus on the negatives and unconsciously kill your productivity. However, now more than ever, it’s important to remain focused on the positives. Here are eight actions you can do today to remain productive. 1. Follow up Take this time to contact old leads — those who were not interested in […]
Home Showings On the Rise
It only took a matter of weeks for all the moving parts inside the real estate industry to find a new way of doing business, from switching to all-digital closings to waiving in-person appraisals. But we’ve even found a way to adapt home showings, with a majority going virtual. The latest numbers from ShowingTime (a […]
Post-COVID Buyer Needs
As we move toward a revamped way of life, shifts in homebuying are likely to occur in the post-COVID-19 era. We’ll be seeing changes in the kinds of properties, features, amenities and even locations that people look for. Here are four trends to watch out for. 1. Less dense living After going through a pandemic, […]
10 Things to Help Brokers Weather the Storm
by Erica Ramus, Broker Leaders need to step up their game and steer their brokerages in the right direction. The novel coronavirus is a global pandemic few can deny at this point, and our industry will be seriously affected no matter how short or how long the situation lasts. How can a real estate broker mange through this […]
How Are You Going to Get Eyes On Your Listing?
Amid coronavirus fears, this tried-and-true piece of tech can help real estate agents continue showing homes while staying safe. The coronavirus outbreak has rattled a number of industries, from tech to travel to real estate. You may be trying to conduct business as companies are resorting to telecommuting, in an effort to quarantine those who are […]