The holiday season from November through January is often considered the worst time to put a home on the market. But the season does have its advantages: holiday buyers tend to be more serious and competition is less fierce with fewer homes being actively marketed. Follow these tips from FrontDoor: Deck the halls, but don’t […]
5 Ways Your Site Turns Off House Hunters
The majority of consumers start their house search online. But could your website’s housing search functionality be turning off potential buyers? Matt Cohen, chief technology officer at Clareity Consulting, highlights a few common mistakes at RISMedia that real estate websites and apps make. Making it too easy to over-constrain the search. When a search presents […]
Zillow ‘3D Home’ App Brings 360-Degree Tours to Listings
With house hunters increasingly looking for the easiest and fastest way to tour a home they might be interested in purchasing, Zillow introduces a new feature called “3D Home” that creates an immersive experience straight from an iPhone app. According to the Seattle-based real estate technology company’s 2017 Housing Trends Report, more than 70 percent of […]