As we reported in CVAR Connect a couple weeks ago, Fannie Mae’s monthly Home Purchase Sentiment Index showed that respondents who thought it was a good time to buy a home decreased from 61% to 53%. Despite that decline in confidence, the pandemic has both increased and altered demand for housing, and it has also […]
3 W’s of Branding Yourself in Real Estate
Stacey Cohen, president and CEO of the award-winning Co-Communications pr firm, has spent two decades helping business owners and entrepreneurs perfect their personal branding. Cohen boils down her personal branding strategy into the “3 W’s. Let them guide the content you produce and the way you present yourself. 1) What’s in it for me? (WIFM) […]