Competitors can cram their value into an eight-word billboard or a 30-second commercial. Can your team do that? Do your agents know how to articulate all the value that they bring to the transaction? We often don’t train agents on how to sell that value. Every day, agents have to defend their commissions. People think […]
Pro Tips
Aug. 30 CVAR Connect
We Care About Your Safety! REALTOR® Safety Day Live Stream Sept. 10 – Sign Up Now! As wildfires rage out of control in California (see update on local fires), we are reminded how real estate professionals can make a difference for communities in times of crisis or disaster. To learn more, join us for the […]
Ask These 8 Questions Before Switching Brokers
Brokerages are not one-size-fits-all, so before jumping ship, think it through thoroughly. Ensure the company has a culture and philosophy that aligns with your vision by asking these eight essential questions. 1. Does your brokerage offer agent support, and if so, to what extent? The amount of support an agent receives will be one of the […]
Agents Get Asked: Is This Condo Structurally Sound?
Real estate professionals across the country are grappling with concerns about the structural soundness of aging multifamily buildings more than a month after the deadly collapse of a Florida condo building where 98 died. Just last week, it was reported that the 60-story luxury tower in San Francisco, which sank 18 inches and leaned 14 […]
5 Hot Home Design Trends
If you want to know what’s popular right now, just look at what people are searching for online. Houzz recently looked at searches on its site from April to June of 2021 and compared them to searches from last year to see how home design interests are changing. What a difference a year can make. […]
Is Your Client Watching You?
Nearly a third of homesellers in a recent survey said they have used hidden cameras during showings. In some cases, it’s to spy on their own agents. While a small number of these sellers said they always leave their cameras on for security reasons, others admitted to using hidden cameras to get a better idea of […]
Are iBuyers Becoming a Threat?
Many reassuring reports say that iBuyers, companies that make the easy cash offers to sellers, have a teeny slice of the market. Redfin, for example, says that IBuyers (often funded by venture capitalists), accounted for a mere 0.5 percent of home sales in the first-quarter this year. But apparently, more property owners are making heeding […]
Tapping Foreign Buyer Market
International buyers were less involved in the US housing market during the first year of the pandemic — but that may soon change. Lawrence Yun, the National Association of REALTORS®’ top economist, believes buyers from other countries may become bigger players in the U.S. housing market in the coming months after they had taken […]
New Agent: 8 Mistakes to Avoid
After completing the real estate course and passing the qualifying exam, new agents must decide where to position themselves for success. Independent agents are their own business and their own brand, and thus the size of their success is in their control. Concepts such as time management, prioritizing, budgets, systems and procedures, and most importantly, […]
Bathroom Remodel Startup to the Rescue?
General contractors have bigger jobs than bathroom remodels to worry about right now, as entire homes or, at least entire floors are keeping the construction workers busy. How to solve the problem? Through technology, of course. Made Renovation, a California startup that specializes in bathroom renovations, will expand into Los Angeles, Orange County and Seattle […]