When a home hits the market, reality sets in and a seller may find themselves rethinking the entire process. Did they price their home high enough? Should they have pushed back on certain terms? Is the closing date too soon, and should they have been able to stay in their home for a longer period […]
Pro Tips
5 Tips for Attracting Clients
Being a real estate agent means that you sell more than property, you sell dreams. While this is a great sentiment, to attract real estate clients you need to figure out the best marketing strategies to differentiate yourself from the nearly 2 million licensed real estate agents in the United States. It’s important to find […]
3 Steps: Showing Your Value
Everything we do as agents to sell a home has become a commodity rather than a service. If sellers cannot discern the difference between us, they will naturally search for the lowest possible price. Ironically, most agents counter this argument by insisting that their level of “service” is better than the others—all the while missing […]
7 Tips for First-Year Agents
Mauricio Umansky Founder/CEO The Agency Many new agents ask me what I did during my first year to build the foundation for my career. Below are some tactics I found successful during those first few years as a new agent, as well as some that I have seen other agents do to pave the path to success. […]
C.A.R., Glide Reach Agreement
Starting today, May 17, C.A.R. members can no longer access Glide through the car.org website and will need to access Glide via Glide.com. In an effort to minimize disruption for those members who still wish to use the product, C.A.R. has reached a license agreement with Glide to allow use of C.A.R. standard forms within […]
Open Houses OK, With Restrictions!
The state of California now allows in-person showings of properties, including open houses, but there are indoor gathering capacity limits in the California Department of Public Health (CDPH) gatherings guidance. (Check the Attendance section of the gatherings guidance for the capacity limits for each tier; Los Angeles is in the Yellow Tier, Riverside and San […]
Open Houses Back, or Are They?
As of last Thursday, open houses are allowed in California, with restrictions (see Open House Update), and in most places home showings require an appointment. Anyone who enters the property (including, seller, buyer and agents) are required to complete a Property Entry Advisory and Declaration (PEAD) form. But there’s no doubt that the COVID-19 pandemic […]
How Top Brokers Cope With Tight Inventory
At a recent Inman Connect Now, brokers from across the country shared insights into how they’re adapting to the inventory insanity during a panel discussion titled, “Market Trends: What’s Heating Up in 2021.” Brokers shared advice on keeping buyers motivated, keeping sellers focused during bidding wars, bringing new listings to market and accomplishing these goals […]
Stop Losing Listing Leads
In the digital age of real estate sales, the process of successfully converting prospects to leads and closed business has become a fine art. No matter how refined a process becomes, losing a lead is inevitable. Here we’ll discuss some common problems that may lead to sales loss and how you can correct them. Although […]
Manage Boss With ‘Rule of 3’
Is holding or even getting a boss’ attention a challenge? Recently Major Gen. James A. Marks shared a “Rule of Three” that he created to ensure productive meetings with, as he described them, his “routinely distracted multi-tasking bosses.” Almost every field or discipline has its own Rule of Three, but one of the most striking […]