The housing market has rebounded from the low hit last spring during the worst of the coronavirus pandemic, the Department of Housing and Urban Development reported. Sales of new and existing houses are driven by low mortgage rates and a desire by many to leave cities for the suburbs. Lawrence Yun, chief economist at the […]
Pro Tips
Mortgage Points or No Points?
Mortgage borrowers often have a choice to pay more up front in points to get an interest rate reduction or save money and accept a higher rate. It’s a choice that more buyers are considering, particularly jumbo borrowers—those who borrow more than $510,400 in most locales. Borrowers should carefully weigh the decision when choosing to […]
IRS: Steps for Filing in 2021
The Internal Revenue Service encouraged taxpayers to take necessary actions in the final weeks of the year to help file federal tax returns timely and accurately in 2021. A special page, updated and available on IRS.gov, outlines steps taxpayers can take now to make tax filing easier in 2021. This year, there are some key […]
Do’s & Don’ts of Text Marketing
Pew Research found that Millennials have been the largest generation in the U.S. labor force since 2018. That same year, NAR said they were the largest cohort of homebuyers, which has continued to hold true so far. What does this have to do with SMS marketing? 83% of Millennials open text messages within an astonishing […]
Thieves Pose as SCE for Scam
Rancho Cucamonga resident and businessman Gordon Broney became one of the latest victims of a scam targeting customers of Southern California Edison. Telephone callers pretending to be employees of the electricity utility have this year stolen almost $300,000 from 433 customers by threatening to shut off their power over unpaid bills unless immediate payment is […]
11 Holiday Marketing Ideas
It has been a year of ups and downs–and sideways. UC Psychologist Dr. Robert A. Emmons conducted research on gratitude and the benefits, and found that practicing gratitude has numerous benefits. Gratitude is powerful and it works. Keep an attitude of gratitude top of mind, and let your marketing strategy work for you: It’s Personal 1. […]
Dec. 7- CVAR Connect
CVAR’s COVID-19 Resources REALTORS®: Updates & Guidelines What’s Happening at CVAR under COVID-19 restrictions Latest COVID-19 Updates from C.A.R. Citrus Valley Association of REALTORS® is conducting all business remotely. Meetings and classes presented by CVAR will be online and free of charge (see classes below). ____________ Online at CVAR Dec. 8 | Virtual Buyer Consultation & Offer Submission Secrets […]
Jan. 1 Deadline for Harassment Training
A client can sue an agent for sexual harassment much more easily with recent changes to the law. All the more reason to take note of the upcoming deadline on Jan. 1, 2021 for the mandatory Sexual Harassment Prevention Training for all employees and supervisors. Under the law, even if a business, service, or professional […]
4 Habits For Productive Day
Establishing healthy morning habits can be an integral part of our individual formula for success. Each day is unique so the goal is to develop a script that’s not overly prescriptive. Habit #1 – Wake Up 15 Minutes Earlier When we’re constantly rushing in the morning, that anxiety follows us throughout the day, creating a […]
Tips for Selling to Gen Z
Millennials are no longer the youngest people in the workforce. There’s a whole new generation to think about–Gen Z. About half of them are old enough to legally drive and many are looking into buying their first home. Generation Z refers to people who were born between the mid-1990s and the mid-2010s. The stats show […]