Being a real estate agent means that you sell more than property, you sell dreams. While this is a great sentiment, to attract real estate clients you need to figure out the best marketing strategies to differentiate yourself from the nearly 2 million licensed real estate agents in the United States.
It’s important to find the top current ways to do this, and here are 5 Tips from Amarki, a real estate marketing company:
1. Advertising with Google Ads
About 90% of home buyers use Google to start their search for a home. Google Ads use geo-targeting, allowing users to target ads to specific areas where you are more likely to find the right customers, while simultaneously restricting it in areas where you are less likely to find them. Google Ads allow you to position your ad within the first results on Google through pay-per-click campaigns.
Consider the following when creating your ads:
Device types: new home buyers like to use mobile devices for their research, so optimize your ad by adding a clickable phone number
Create attractive copy: you only have one chance to make a first impression, so make sure the content of your ad is creative and appealing, clear and to the point.
2. Make Quality Videos
Producing high-quality videos will help you stand out from your competitors. According to a National Association of REALTORS® (N.A.R.) study, it was found that only 11% of sellers use videos of their property to market it, despite the fact that 61% of homebuyers believe that videos are a useful feature while searching for their ideal home.
Creating quality and eye-catching content with distinct messaging will help you stand out from your competitors and allow you to connect with your buyers and sellers.
The best video results come from short and simple videos grabbing the attention of the viewer, such as:
Introductory videos: Tell your clients who you are, your background, awards or achievements, allowing them to get to know you on a personal level
Testimonials: Create genuine testimonial videos that highlight positive stories from clients who have had a pleasant experience working with you to buy property
Neighborhood videos: Buyers want to know about the location they’re considering, so showcase the neighborhood
Property Listings: High-quality property videos will transport your buyers to feel like they’re at home from the moment they open the front door
CVAR offers regular free classes on video content and how to make your own introductory videos. The next class is June 23, or watch the CVAR Calendar for other dates.
3. Start a Blog
Blogs allow you to create and promote meaningful content on a regular basis.
Consistency and volume of content really matter here, so consider posting several times a week, giving yourself more opportunities to connect with buyers and sellers and making sure you’re consistently at the top of their feeds.
A study by HubSpot showed that companies who publish more than 16 blog posts per month got 3.5 times more traffic than those that did not publish anything. Despite that, only 11 percent of real estate agents have a blog.
4. Use Social Media
Social media is an absolute goldmine for real estate, but with so many platforms you need to choose the ones that make sense. An N.A.R. study concluded that Facebook (97%), LinkedIn (59%) and Instagram (39%) are the top picks for agents.
Facebook remains a top choice because of its user demographics, which represents your target audience. Facebook also offers paid ads that allow you to directly target demographics and users that have shown interest in buying in your area.
Although LinkedIn is primarily B2B, it’s the place to network with fellow REALTORS® and show off your experience. Setting up a profile and company page helps with your online presence.
Instagram is booming for the real estate industry with high-res property photos, videos, stories, client testimonials, industry and market news that can all be liked and shared instantly.
5. Create Newsletters
Newsletters allow you to generate interest and, if it’s relevant and provides value, will be shared with friends, family and contacts.
Sending a weekly newsletter to your contacts allows you to remain front of mind. To make your marketing strategy successful, follow these suggested patterns:
Gather your top-performing content throughout the month and add it to your newsletter to showcase your industry expertise
Share topics of interest that are informative
Highlight some of the best properties you’ve sold and promote current properties available
Don’t forget—keep them connected to your brand by inviting them to follow you on all your platforms, reinforcing your brand awareness