Client Tip: Listing Details Can Lead to Quicker Sale
Detailed descriptions in home listings can go a long way to getting a property sold quicker in just about any kind of market.
What kind of a lot does your home sit on? What kind of a fireplace does it have? What kind of view?
This is especially true during a global pandemic, when showings are restricted to appointments, and only after a COVID-19 disclosure has been signed, the buyers have provided a pre-approval letter and have their proof of funds for the deposit, down payment and closing costs on hand.
The California Regional Multiple Listing Service (CRMLS) has almost 200 input fields for agents to fill out describing their listings. Many of those fields can be populated from sources such as the county assessors’ or other public records.
Working With Client for Maximum Effect
However, most of the subtle and specific details within those 200 or so fields must be input by the agent.
And the more the homeowner can help to provide details, the more robust the listing will be when it is released to the public through the CRMLS.
For example, there’s just one choice for what can go in many of those fields: Your home only has one street address, one city, and one specific year that it was built.
On the other hand, there are currently 57 choices for “interior features,” including either full or partial copper plumbing, dry bar or wet bar, a stair climber or a sump pump.
Obviously, many of these features can be observed by the agent as she/he tours your house. But she/he probably won’t be able to see whether or not the plumbing is copper—and certainly not if it’s full copper.
Descriptions Are Enticing
Even more daunting, there are 72 choices in the field for “fireplace,” including gas, gas starter, propane, circulating, circular, and Heatilator.
There are also 72 choices for “lot” features, including eight descriptions of the sprinklers. And 50 choices for “appliances,” such as convection oven and hot water circulator, both of which your agent might not register.
There are also 50 choices for “room type,” including entry, formal entry and foyer. And there are 42 choices to describe your “view,” including city lights, which an agent might not realize unless she/he visits a home after dark.
The more detail you can provide to your agent regarding all aspects of your house, the more robust the story will be.
The more closely you can partner with your agent to understand the features in and around your house, the more you are aware of the choices available to help describe your house, and the better you can help buyers understand what your house has to offer.
Leslie Sargent Eskildsen is an agent with Realty One Group West.