UC Psychologist Dr. Robert A. Emmons conducted research on gratitude and the benefits, and found that practicing gratitude has numerous benefits. Gratitude is powerful and it works.
Keep an attitude of gratitude top of mind, and let your marketing strategy work for you:
1. Connect with those in your database via telephone or video
Make time to call. If you cannot reach them right away, then send them a text to see when they are available to speak. You can learn a lot from your conversation with a person via the telephone or a video call versus texting, which can be misinterpreted. Just a few minutes of your time letting them know you care can make a difference and further build trust and rapport. Connecting with others helps you stay top of mind.
2. Send out holiday cards
Send out a holiday card via the Post Office. This is preferred over an e-mail card. We are so inundated with emails these days, that sending out a holiday card offers a personal touch. If you know the person, versus a lead or someone you have not met yet, consider writing a short personal note.
In the Neighborhood
3. Participate in or host a fundraiser drive
‘Tis the season of giving, and what better way than to contribute to an organization that is important to you and your community? Some ideas include hosting a food drive for a local shelter, veterans, animal shelter or rescue center.
4. Offer a Zoom class in your farm area or community
Focus the class on something that will interest your target audience, such as How to Sell Your Home During These Times for Maximum Value. To gain the most participation, you can give out a gift certificate as a prize to someone who answers one of the questions asked during the presentation. (Make sure to follow game promotions/sweepstakes guidelines for your state.)
You can even ask someone from your local government to speak at your event, or anyone who you think would be of interest to your community. Then send out lots of mailers or send the information via e-mail by the HOA (if there is one in the community). This will help generate the maximum attendees.
5. Host a silly pet video contest
Pet owners love to show off their pets, and what greater way to do it than with a video? Choose the judges, promote it, and post some of the funniest ones online. This can be lots of fun!
6. Help a neighbor
One real estate agent put in place a support group for neighbors in need. In coordination with the homeowner’s association, they now have several people who live in the community willing to help move or pick up something (at the grocery store or pharmacy) when needed. Little things can make a difference, especially during the holidays.
7. Host a shredding event – very popular
We all know how much paper we accumulate over the year. With the high incidence of identity theft, many of these papers stay stacked in boxes or forgotten in closets. Shredding events or shred-a-thons are hugely successful and a great way to market your business.
See if any local vendors or your city offer a shredding event and be a volunteer. Or, plan it and host it along with some of your vendors. It is usually limited to a few hours, so you can watch the lines grow as people wait in their cars to give their boxes to shred!
Plus, it can be environmentally friendly. Ask the shredding service that you hire if the shredded, unrecognizable paper is given to pulp mills after to create new paper. The death of your unwanted files can give birth to new paper.
Social Media Holiday Marketing Ideas
8. Post personalized messages on your client’s Facebook wall
Wish them a safe, healthy and wonderful 2021. Use your own personal greeting that is unique to you.
9. Post personalized birthday videos
Mark it in your calendar so you don’t wait for the last minute and record it a week ahead. Create a birthday video and then schedule it to post on their page for their birthday. Have fun with it! Silly can be a good thing.
10. Support your local businesses by delivering gift cards to your top clients and referrals
Now more than ever is a great time to support local restaurants, services and businesses by giving a gift card to your top clients. Many vendors will offer you a discount when you purchase multiple cards, so you won’t be paying full price. Send it along with a personal note. Or you can deliver it to them personally, when possible.
11. Host a virtual holiday party or game
Many people in communities are missing their get-togethers. Consider hosting a fun game or offer a virtual holiday mixer. Prepare an upbeat music playlist or enlist the help of local musicians to participate virtually in the event. Combine it with a local comedian, magician, or some talent, which will spark the interest of those participating in the event.
Become the ambassador of good this year. Bring the holiday spirit and joy this season to those you know and want to know. That’s the greatest gift of all.