Last Friday NAR members voted to change the Code of Ethics. One of the issues related to recent conduct on social media by REALTORS® using the REALTOR® designation. Therefore, now’s a good time for a refresher on using the REALTOR® trademark.
The REALTOR® marks mean that you are more than just a real estate practitioner: you adhere to a strict Code of Ethics that protects clients, the public, and other real estate agents.
The term REALTOR® is not only a trademark owned by National Association of REALTORS® and protected by federal law, it’s a valuable membership benefit that distinguishes members from other real estate licensees.
Here are five key facts about the REALTOR® trademarks and how to use them correctly:
1. REALTOR® = Member of NAR
A REALTOR® is a member of NAR, and the term REALTOR® should never be used as a substitute for “real estate agent.”
The REALTOR® trademarks include:
the REALTOR® block “R” logo