Redfin announced earlier this month that it has been testing a pilot program that allows consumers to make direct offers on Redfin-listed homes through the company’s website—an innovation that could result in less friction than traditional real estate deals while also cutting out buyers’ agents entirely.
Redfin Direct, so named for a failed platform more than a decade ago that sought to allow prospective buyers to make offers on any home listed on Redfin’s website, will allow unrepresented buyers to make a bid on any Redfin-listed home, thereby avoiding buyer commission fees.
The platform, which Redfin has been testing in Boston since late March, is expected to next roll out in Virginia followed by other markets in the future, Redfin CEO Glenn Kelman told Inman.
Redfin CEO Glenn Kelman | Inman