Broker Sues Sotheby’s Rival for ‘Cybersquatting,’ Use of Name
If you’ve got a name that’s synonymous with your business, it might be a good idea to buy it as a domain name — if only to keep it away from your rivals.
Las Vegas broker associate Gavin Ernstone is a real estate veteran of more than 20 years and in 2010 founded boutique luxury brokerage Simply Vegas, which has more than 375 agents and says it’s one of the top three real estate firms in Nevada by total sales volume.
But if someone types GavinErnstone.com into their browser, they are not taken to Simply Vegas’ site or any site owned by Ernstone. Instead, the domain redirects to the website of Synergy Sotheby’s International Realty agent Kristen Routh Silberman, KristenRouthSilberman.SynergySIR.com.
“Honestly, it was heart-wrenching,” Ernstone told Inman of seeing the redirect for the first time. “There’s nothing really more personal than your own name.”
Allegedly Intentional & Illegal