Often a lack of interest in a property is the result of a poorly priced home, inadequate marketing or insufficient property information. Having a property on the market for long periods with little action can also reflect poorly on your real estate business. Fortunately, it’s fairly easy to increase interest, if you follow these tips:
1) Market Visual Content of the Property
Look at the marketing materials. If photos and videos are of poor quality, fuzzy, slow to load, don’t properly show the home or are inconvenient in any way, this could quickly deter potential home buyers, especially millennials.
You’ll need a high-definition camera or a real estate photographer to take new photos of the property. If taking the photos yourself, research how to take quality real estate images to ensure the property is properly displayed–CVAR offers classes throughout the year for agents who take photos of their own listings.
2) Show Off the Home’s Unique Features
If you did your research, your new visual content should capture the entire home and everything it has to offer, while highlighting unique features. The photos should make potential home buyers feel like they need to see the property in person.
3) Highlight What Makes the Home Different from Similar Properties
The other homes for sale in the area are the property’s competition. It’s important to conduct an audit on your competitors’ listings and other homes in the area to see what they’re doing to garner interest. This also can be an excellent way to identify where your marketing is lacking.
Conducting an audit on other listings in the area will also help you determine how you can make the home you’re selling stand out from similar properties. The property you’re selling may have a larger lot or better landscaping, upgraded amenities or extra bathrooms. Whatever it is, find out what makes the home different and highlight those features.
4) Analyze Other Properties for Sale to Determine If Listing Price Is Appropriate
There are many consequences to overpricing a home, and a lack of interest is only one of them. Examine the listing prices of the property along with others in the areas, and conduct a thorough analysis of the real estate market to ensure pricing is accurate.
When you list a home at the right price, it’ll naturally be exposed to more qualified buyers, heightening the likelihood of selling a property quickly. So never overlook the asking price.
If you’re still having difficulty increasing interest in your properties, get a second opinion. Your co-workers, friends and family members can help you spot errors you’ve missed, and offer marketing ideas you haven’t though of.
Source: Better Homes & Gardens