Featured Classes and Events
• Jan. 23 | CRMLS Training – East (Rancho)
• Jan. 24 | Developing a Complete Financial Plan – East
• Jan. 25 | Basics of Setting Up Social Media (video description above)
• Jan. 26 | Create Landing Pages That Convert – Free
• Jan. 26 | 10 Low-Cost Marketing Ideas Lunch & Learn – Free
• Jan. 27 | Notary Masters w/ Exam
1) Share more content: Gather and share the best content related to your industry from other sources. Take the Kitchen Redo article in this issue, for example. It’s the type of post that will get a client’s attention. READ MORE
Taking someone’s money the old-fashioned way has reappeared in short sale scams in Southern California. The alleged scams appear to follow the same basic format. To protect short sale buyers, remember to include a Short Sale Addendum (C.A.R. Form SSA) in the offer. The default agreement is that the buyer is not required to submit any deposit to escrow until three days after receiving all short sale lenders’ written approval. READ MORE
Redo Inspires Healthy Habits?
Many homeowners who remodel their kitchen tend to develop healthier lifestyles, according to a Houzz Kitchen Trends Survey. Of more than 2,700 homeowners surveyed, 33 percent who completed a kitchen renovation say the project prompted them to cook more meals at home, eat less takeout, and consume more fruits and vegetables. READ MORE
Keep Your Home California Preserves $2.5 Billion in Economic Activity
For every dollar issued to help homeowners through the California Housing Finance Agency’s (CalHFA) Keep Your Home California homeowner assistance program, a total of two dollars worth of economic activity is preserved within the state’s economy, according to a new report from the University of South Carolina’s Darla Moore School of Business. READ MORE
Change Your Password … if yours is in Keeper Security’s Top 20 list of most commonly used passwords:
In Case You Missed It…
Home Products in Spotlight at CES
Kuri the robot and the “smart mirror,” which can play music, TV shows, display weather and news, and even allows you to scan emails, are among the hot products at the Consumer Electronics Show.
Fraud Warnings Issued to Agents
A security company has issued a warning to real estate professionals about a growing scheme. Criminals are hacking into their emails and sending messages to clients to wire down payment funds to fraudulent accounts. READ MORE
Lower Mortgage Insurance Premiums Good News
Make 2017 your best year yet in the real estate business. That may mean giving up some bad habits standing in your way. Entrepreneur lists 9 Things You Need to Let Go of For Success in 2017.
Do You Make a Sale & Scram?
Tasks to Tackle During Slow Months
Many real estate professionals are bracing during the slow winter months for a dip in sales. There’s still plenty to do, however, to keep your business from freezing while you wait for consumers to return to the market in spring. Click Here for 5 chores to add to your winter checklist.