Our class on “Basics to Social Media Set-Up” is coming up on Wednesday, so this is the ideal time to also look at ways to increase your Facebook popularity. (Basics to Social Media Set-Up, 10 a.m., live at Glendora headquarters; live streaming to East and West offices; REGISTER by clicking the location you want to attend on the CVAR Calendar).
Once you’re set up, how do you get people’s attention? Mike Templeman of Forbes.com has several ideas:
1) Share more content: Gather and share the best content related to your industry from other sources. This positions you as “an expert and resourceful brand in your industry,” Templeman writes. You are free to share our CVAR At A Glance articles on your Facebook page or other social media! That’s what they are for—to give you useful information, and to help you help and engage your clients. Take the Kitchen Redo article in this issue, for example. It’s the type of post that will get a client’s attention.
2) Know when to post: Identify the ideal time to post on Facebook to maximize engagement. Research from Hootsuite suggests that posting between noon to 1 p.m. is best if you want the highest number of click-throughs and 3 p.m. is tops for posting if you want the highest number of shares. But it’s more important to know your network’s habits than national averages. (Here at Citrus Valley, we attract a lot of attention from REALTORS® between 8 and 9 a.m.) Check out your analytics through Facebook’s social media management tool.
3) Pass along videos: Videos boast a 135 percent greater organic reach compared to images. “Not only does adding videos into your social media strategy increase engagement, but it’s also super easy to upload videos,” Templeman notes. (When you create your own real estate-related videos with a smart phone or tablet, note that Facebook tends to favor organic videos–those uploaded directly from your device, versus YouTube. Directly uploaded videos play automatically, the YouTube videos require the viewer to click it.)
4) Use standalone graphics: Have graphics or images that provide useful content without the need to link back to your site. “You’re providing helpful tidbits or perhaps sharing quotes from well-known leaders in your niche,” Templeman notes. “Plan to have a variety of posts that includes links and standalone graphics. Test to see which resonates best with your audience.”
5) Start a Facebook group: Use Groups to stay connected to your audience. You can use the group to share your best blog posts and curated content. You can use it to answer real estate-related questions and gather feedback as well while keeping your network engaged.