Featured Classes and Events
Click Links to Register
- Aug. 8 | Free CRMLS Classes – CVAR East
- Aug. 12 | Lunch & Learn – Grow Your Business
- Aug. 12 | How Tos of HUD – CVAR East – Free
- Aug. 15 | Free CRMLS Classes – CVAR West
- Aug. 16 | Broker/Sales Exam – CVAR East
The Stories feature will offer real estate pros more options when it comes to marketing themselves and their listings on Instagram, since users can share their content with specific groups of people. Whereas before, a photo of a new listing would be seen by all Instagram followers, now users can only target the people who live in a specific area, for example.
Meet Trecie Marts, the “new Nate!”
Of course, Trecie is already making a name for herself since stepping into the position of Member Relationship Specialist, formerly held by our esteemed colleague Nate Osollo (now your zipForms expert at C.A.R.).
Trecie brings CVAR Assist direct to your office, a personalized service – kind of like your own concierge – that is exclusive to members of Citrus Valley Association.
“If items are needed – riders, open house signs, lock boxes, things of that nature – I can bring them out from the store, during an office visit,” explains Trecie. “If we don’t have it, we can order it for you! I can also sign you up for membership, talk to you about opportunities for educational and professional development, and the extraordinary networking opportunities we have at Citrus Valley that will help further your career.”
So if you’re looking for store items, an explanation of member benefits, or an overview of what’s available to you as a CVAR member, get the personal touch with a call to Trecie at CVAR Assist and let CVAR come to you!
To schedule an office visit or for any questions regarding this member benefit, please contact Trecie Marts by email at firstname.lastname@example.org, or call her at (909) 993-2600.
Share To-Do List With Buyers!
Certain tasks on the home-buying to-do list often fall through the cracks. Oversights can lead to major money down the drain, battles with local government or the homeowners association, and other regret-filled dramas that could have been easily avoided—that is, had home buyers known where these issues were hiding a bit earlier. Share this with your buyers! READ MORE
If you asked potential buyers if they want to be in charge, they would likely say yes. But it’s just not true. In reality, customers require our expertise and are grateful when they get it. When we view ourselves as facilitators to the process rather than leaders we hold back, delay delivering bad news, and avoid difficult conversations because we are afraid of coming across as too pushy or self-serving. While we may think we’re doing right by customers, we’re not doing anybody any favors.
Sometimes, real estate agents’ tongues get ahead of their brains. Some client scenarios show how to approach with tact and diplomacy to keep your business relationship on track. For instance, Don’t say: “You have too much stuff that you need to dump.”
Do say: “Homes that are staged properly sell faster and, most times, for a higher price.”
Get 10% off open house registries at all of our CVAR stores for the month of August. CVAR HQ, 504 E. Rte 66, Glendora; CVAR West, 1170 Durfee Ave., Ste. A, South El Monte; and CVAR East, 8229 Rochester Ave., Ste. 120, Rancho Cucamonga.
In Case You Missed It…
Lobbying behind the scenes against laws that hurt the real estate industry and make home ownership less affordable for your clients are the REALTOR® Political Action Committee (RPAC) and REALTOR® Action Fund (RAF).
Citrus Valley Association of REALTORS® is encouraging members to find out more about the fight against upcoming legislation that could devastate the California real estate industry. Come into any of our three offices to find out how REALTOR® members can get a FREE CVAR tool kit through Aug. 15. READ MORE
Video in Your Marketing Strategy
Determining what type of media to utilize when planning a content strategy for your REALTOR® web site is one of your first tasks. Some real estate professionals are still wrestling with questions like: Should I create a written piece or a video? The answer is simple: You should do both, but always start with video.
Can Your Seller Be Sued?
Baby or nanny cams are popular with parents wanting to keep tabs on their kids while they’re away. State privacy laws differ, but for the most part, you’ll want to let buyers know upfront if there’s a chance they’ll be captured on one of these or other types of surveillance devices while they’re in the house.
CVAR West – Now Open Saturdays!
CVAR members now have two offices to choose from for their real estate needs on Saturdays. CVAR West, at 1170 Durfee Ave., Ste. A, in South El Monte, will be open 9 a.m.-1 p.m. each Saturday.
Previously, CVAR East, at 8229 Rochester Ave., Ste. 120, Rancho Cucamonga, had been the only place to shop at a REALTOR® store or get membership needs addressed on the weekend.
CVAR Headquarters, 540 E. Route 66, in Glendora will retain its Monday-Friday schedule.
Impact of Race on Home Ownership
Prospective home buyers face numerous challenges when it comes to achieving the American Dream, and home ownership obstacles vary among ethnic groups, according to a poll conducted by leading think tank the Futures Company in partnership with the California Association of REALTORS®’ (C.A.R.) Center for California Real Estate.
Client Questions You Shouldn’t Answer
Protect yourself and your reputation by knowing how to present information—and when refer a client to someone else for assistance. When a buyer asks how many square feet a home has, if it’s in a flood plain, what the school boundaries are, or when a new light rail line might open—in other words, anything you don’t know as a fact on your own—be sure to clearly provide the source of any information you provide in response. READ MORE
4 Ways to Honest Sales Relationship
It takes being more than a good salesperson to connect with prospects on that level. Here are four strategies to build a deeper, purer relationship with potential clients. Your actions are most natural when you feel relaxed and confident in your own skin, and people can connect to that. But no matter how well trained you are, you’re not in your most natural state when you’re trying to make a sales pitch. Instead of trying to get a prospect to connect with you and your services, sometimes the best way to facilitate actions that are pure is to connect to them first — by listening.
Challengers to Your Open House
When you invite the public to view your listing, you attract many potential buyers who are on the fence and so will give you the runaround. Shannon Ensor, GRI, of Sky Realty in Austin, Texas, offers tips for recognizing some of the people you’ll meet and how to tap into what they want.