Featured Classes and Events
Click Links to Register
- Aug. 2-3 | Everything You Need to Know – Green Homes – Free!
- Aug. 8 | Free CRMLS Classes – CVAR East
- Aug. 12 | Lunch & Learn – Grow Your Business
- Aug. 15 | Free CRMLS Classes – CVAR West
- Aug. 16 | Broker/Sales Exam – CVAR East
Video in Your Marketing Strategy
Determining what type of media to utilize when planning a content strategy for your REALTOR® web site is one of your first tasks. Some real estate professionals are still wrestling with questions like: Should I create a written piece or a video? The answer is simple: You should do both, but always start with video.
Can Your Seller Be Sued?
Baby or nanny cams are popular with parents wanting to keep tabs on their kids while they’re away. State privacy laws differ, but for the most part, you’ll want to let buyers know upfront if there’s a chance they’ll be captured on one of these or other types of surveillance devices while they’re in the house.
Impact of Race on Home Ownership
Prospective home buyers face numerous challenges when it comes to achieving the American Dream, and home ownership obstacles vary among ethnic groups, according to a poll conducted by leading think tank the Futures Company in partnership with the California Association of REALTORS®’ (C.A.R.) Center for California Real Estate.
Client Questions You Shouldn’t Answer
Protect yourself and your reputation by knowing how to present information—and when refer a client to someone else for assistance. When a buyer asks how many square feet a home has, if it’s in a flood plain, what the school boundaries are, or when a new light rail line might open—in other words, anything you don’t know as a fact on your own—be sure to clearly provide the source of any information you provide in response. READ MORE
In Case You Missed It…
4 Ways to Honest Sales Relationship
It takes being more than a good salesperson to connect with prospects on that level. Here are four strategies to build a deeper, purer relationship with potential clients. Your actions are most natural when you feel relaxed and confident in your own skin, and people can connect to that. But no matter how well trained you are, you’re not in your most natural state when you’re trying to make a sales pitch. Instead of trying to get a prospect to connect with you and your services, sometimes the best way to facilitate actions that are pure is to connect to them first — by listening.
Challengers to Your Open House
When you invite the public to view your listing, you attract many potential buyers who are on the fence and so will give you the runaround. Shannon Ensor, GRI, of Sky Realty in Austin, Texas, offers tips for recognizing some of the people you’ll meet and how to tap into what they want.
Today’s first-time buyers want a home that meets their needs now and in the future. Seventy-five percent of first-time buyers say they prefer to skip the starter home and find a house that meets their long-term needs, according to a survey commissioned by Bank of America in earlier this year.
5 Stats to Gauge the Market
So those first-time buyers make up a third of the home buyers right now. The NAR has come up with some key indicators from its latest housing report: Prices, Housing Inventory, Days on the Market, Distressed Sales and All-Cash Sales.
How to Take Better Phone Videos
When you need to capture a quick video of a listing or area for a client, your phone may be all you have. You can still take some quality videos to share on the go and from your phone. For some tips on capturing better videos from your smartphone: CLICK HERE.
Lobbying behind the scenes against laws that hurt the real estate industry and make home ownership less affordable for your clients are the REALTOR® Political Action Committee (RPAC) and REALTOR® Action Fund (RAF).
Citrus Valley Association of REALTORS® is encouraging members to find out more about the fight against upcoming legislation that could devastate the California real estate industry. Come into any of our three offices to find out how REALTOR® members can get a FREE CVAR tool kit through Aug. 15. READ MORE
Directing Clients to Your Website
Fifty-six percent of customers say they find print collateral to be the most trustworthy type of marketing, according to research by Compu-Mail, a national direct-mail and digital marketing firm. Whether you’re reaching out to current clients or looking for new leads, here are some tips can help you increase website traffic through direct mail. READ MORE
CVAR West – Now Open Saturdays!
CVAR members now have two offices to choose from for their real estate needs on Saturdays. CVAR West, at 1170 Durfee Ave., Ste. A, in South El Monte, will be open 9 a.m.-1 p.m. each Saturday.
Previously, CVAR East, at 8229 Rochester Ave., Ste. 120, Rancho Cucamonga, had been the only place to shop at a REALTOR® store or get membership needs addressed on the weekend.
CVAR Headquarters, 540 E. Route 66, in Glendora will retain its Monday-Friday schedule.