The National Association of REALTORS® launched a new advertising campaign that wants consumers saying: “Get Realtor®.”
“When it comes to real estate and the Internet, today’s consumers don’t always know what they don’t know,” says NAR President Tom Salomone. “The Get Realtor® campaign demonstrates how REALTORS® – members of the National Association of REALTORS® – can help buyers, sellers and investors succeed. We want today’s consumers to understand that having a REALTOR® at their side is their competitive advantage in the real estate transaction.”
NAR hopes the campaign will reach all generations of home buyers and sellers, particularly millennials, who are currently the largest home-buying cohort.
“To reach new generations, we’ve created advertising that is dramatically different and bold enough to break through the clutter and get noticed, and help drive consideration of REALTORS®,” says Salomone. “Also, our own research found that consumers have anxiety about reaching out from behind their tech screens for professional assistance, including from a REALTOR®. With this campaign, consumers will be exposed to a redefined brand in more contemporary channels that demonstrates why consumers need to Get Realtor®.”
The campaign will include social, digital, print, and radio efforts to get the message out.
To learn more about the “Get Realtor®” ad campaign and to find campaign materials to use in your business, visit www.realtor.org/consumer-advertising-campaign.
Source: Campaign Urges Consumers: ‘Get REALTOR®’ (February, realtor.org)