Under the direction and leadership of 2015 NAR President Chris Polychron, the NATIONAL ASSOCIATION OF REALTORS® is proud to announce the creation of our newest product, The Little Red Book: Safety Rules to Live By for REALTORS®, as part of his emphasis on a year of safety, not just a month of safety. This product focuses on the instructions, philosophies and rules members of the NATIONAL ASSOCIATION OF REALTORS® utilize to empower themselves, become more aware and safe as real estate practitioners. Created with input from nearly 1,000 NAR members, The Little Red Book includes tips that are presented in a fun, light-hearted way with realistic advice from REALTORS®. It’s a great tool for new agents and seasoned professionals to incorporate into their professional safety protocols.
This product is the second in the larger planned “Little Book” series, joining the Little Blue Book: Rules to Live By for REALTORS®, which focuses on instructions, philosophies and rules members of the NATIONAL ASSOCIATION OF REALTORS® utilize to be successful in their real estate careers.
The Little Red Book: Safety Rules to Live By for REALTORS® is broken down into seven sections with focus on safety philosophies, open house safety and protecting your reputation online with cyber safety. This guide is a great conversation starter. The Little Red Book: Safety Rules to Live By for REALTORS® provides tips from REALTORS® for REALTORS® on how to keep their identity safe, their clients safe and advice and lessons learned in the field that has kept other members safe.
The attached Fact Sheet provides additional information on the product and how to purchase the product online at Store.Realtor.org/LRB.
What: A new 36 page physical and digital download called The Little Red Book: Safety Rules to Live By for REALTORS® featuring:
* Seven sections including:
o Safety Philosophy – 10 Tips
o Identity Protection – 18 Tips
o Cyber Safety – 13 Tips
o Personal Safety Protocol -14 Tips
o Open House Safety – 19 Tips
o Safety and Your Clients -12 Tips
o Best Advice You’ve Ever Received – 17 Tips
* Created with input from nearly 1,000 members
* Features 103 quotes
* 12 Caricature drawings to enhance the content/rules presented
* Realistic and fun feedback
* Tips for any experience level
* Forward written by Pili Meyer of the Washington State Association of REALTORS®
* Portable “little” size at 4.25 x 5.5 inches
Who: The following groups have the ability to purchase this new product:
* All members
* Non members
* National, state and Association staff
* International members
When: The product officially launched September 23rd during NAR’s Safety Month. How: The Little Red Book: Safety Rules to Live By for REALTORS® will be sold online at Store.Realtor.org/LRB and onsite at NAR conventions and outreach shows. Here are the sales and distribution details:
* Physical product –Item 135-109 (sold in packs of 5) $19.95
o Bulk pricing available
* Digital download-Item E135-109 $9.95
An integrated marketing plan has been developed to announce the product to members and associations through various NAR marketing channels including NAR Weekly Report, social media, past purchasers email, rewards in the MVP program, on REALTOR.org and a number of promotions at the 2015 NAR Annual Convention.
Colleen Doyle Ken Burlington Director of Product Management Vice President of Product Management 312-329-8379 312-329-8360 CDoyle@Realtors.org KBurlington@Realtors.org
Approved Copy for General Usage
Introducing, The Little Red Book: Safety Rules to Live By for REALTORS®, the ideal safety resource for new and seasoned agents. Created with input from more than 1,000 NAR members, this product focuses on the instructions; philosophies and rules members of NAR utilize to establish professional safety protocols in their business. Order your copies now and save 10% when you use code LRB10. Visit Store.Realtor.org/LRB today!