Have you ever been excited for a relaxing night with friends around a fire pit, roasting marshmallows? You wait until the sun goes down, but then you realize you forgot the bug spray. What was supposed to be a night of fun turns into an itch fest with everyone slapping their arms and legs. Mosquitoes have a way of ruining things.
But they don’t just exist to make your late-night campfire a bust. For too many of us, there are proverbial bugs in our daily lives that nag at us all day until they finally pull our attention away from whatever we should be focusing on at the moment.
I get the opportunity to speak to and train tens of thousands of real estate professionals every year, and one common obstacle almost all of them share is the inability to stay focused and actually execute on the strategies they’ve learned.
So how does this happen? Many times, it’s because they have allowed into their lives mosquitoes that masquerade as friends and colleagues, new tech tools that promise more productivity, or time-saving activities that do nothing more than pull your attention away from what really matters and what’s going to make you money.
So here’s what I want you to do: Take a moment and think of three mosquitoes that you need to eliminate now. Are there people in your life that keep you from any semblance of productivity? Do you spend more time learning new technologies than you do actually selling houses and marketing your services?
Please don’t get me wrong; I’m not saying that technology is bad, and I’m not saying that you have to eliminate anyone not adding to the bottom line of your business. What I am saying is that many people reading this have been way too liberal in the allocation of their time and the VIP passes they give their inner circle, and if you’re one of them, it is costing you money. Worse yet, it’s blinding you to the reality of where you really are in your life.
Have you ever felt like you were so busy that you couldn’t actually get anything done? Most have felt that way at some point or another. That is a great sign that you need to start identifying mosquitoes and pull out the swatter.
Remember, there is a difference between activity and achievement. One gets you something in the end and the other just makes you busy.
Whether you are the president of the United States or the person who takes out his trash, you both get exactly 1,440 minutes in any given day. The energy that it takes to swat flies is just as exhausting as the energy it takes to follow and execute on good strategies in your real estate business. Every day, you have to make a decision about how you are going to use that energy.
Eliminate the mosquitoes from your life and let me know how it feels in the comment section below.
Reprinted from realtormag.realtor.org, June 2015, with permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright June 2015. All rights reserved. realtormag.realtor.org