Daily Real Estate News | Thursday, November 20, 2014
Seventy-six percent of house hunters say technology has made them smarter home buyers, and 69 percent say it’s made them more confident in and satisfied with their decisions, according to a new poll of more than 1,000 buyers commissioned by Discover Home Loans. Nearly half say technology helped them save money, and 92 percent say it helped them save time.
Online resources are becoming more important to home shoppers, with nine out of 10 buyers saying they turn to online resources during the home-buying process. The survey showed the top three ways buyers use online tools to find homes: to scan real estate listings (83%), use maps to explore neighborhoods (72%), and use e-mail, apps, and websites to submit documents to lenders (71%).
“Buyers are clearly looking to play a larger role in the home-buying process and turning to the latest technologies to find the information they need,” says T.J. Freeborn, senior manager of customer experience at Discover Home Loans. “Technology is a great resource for buyers because it gives them access to online property listings, as well as allows them to preview homes and find reviews on real estate agents and mortgage lenders. It’s truly changing the home-buying process, and the result is a more confident, informed buyer.”
Despite buyers’ increased usage of technology, 83 percent of survey respondents say they work with real estate agents to purchase a home. But 74 percent say they think it’s important that their agent is tech savvy.
Reprinted from REALTOR® Magazine Online, November 2014, with permission of the NATIONAL ASSOCIATION OF REALTORS®. Copyright November 2014. All rights reserved. http://realtormag.realtor.org