Featured Classes and Events
Jan. 29 | CRMLS Training – CVAR West
Jan. 29 | Impact of New Tax Law
Jan. 30 | Inman New York Takeaways Lunch & Learn
Jan. 31 | Commercial Investment Property
Feb. 15 | Tax Portability with Ziggy Zicarelli
– Tax Portability Live Stream to CVAR East (Rancho Cucamonga)
– Tax Portability Live Stream to CVAR West (South El Monte)
March 29, 2018 | Real Estate REvive Conference & Expo
Steps to Take That Help Listings Grow
The keys to achieving an increase in your listings are improving your branding, productivity and finding a niche. Follow the steps below, and watch your listing base grow.
3 W’s of Branding Yourself
Stacey Cohen, president and CEO of Co-Communications, boils down her personal branding strategy into the “3 W’s. Let them guide the content you produce and the way you present yourself.
MLS-Touch: We Heard You!
CVAR member feedback has lead to enhancements and improvements to MLS-Touch 2.9, a free member benefit, including the Map Search, Stat Reports and overall functionality. MLS-Touch is a Gold Sponsor at the upcoming Real Estate REvive Conference & Expo on March 29! READ MORE
African-Americans & Housing: Changing Tide
An estimated 6 million blacks headed north and west to cities such as New York, Los Angeles, Chicago and St. Louis in the early 20th century. But now the tide is reversing.
Lowest Supply – A C.A.R. report showed the state’s available supply of homes hit its lowest level in 13 years in December.
Median Price – Southern California home prices finally surpassed bubble-era highs in December, again raising concerns that housing is too costly. (C.A.R.)
Millennial Savings – 16% of ages 23 to 37 have $100,000 or more in savings, double the number of young people who had that much stowed away in 2015. (BofA Survey)
Mortgage Rates Up – The 30-year fixed rate mortgage jumped 11 basis points to 4.15% last week, its highest level since March of last year. (Freddie Mac)
In Case You Missed It….
California Gets Real About Home Values
The gap between homeowners’ and appraisers’ perceptions of property values is continuing to close. Southern California homeowners are slightly underestimating their home’s value while homeowners in general still tend to slightly overestimated. READ MORE
Modifying Prop 13?
Mark Powell with the Greater San Diego Assn. of REALTORS makes a case for making changes to Proposition 13, the 40-year-old California property tax law. READ MORE
Social Media Expert Tips
“If I was a real estate agent reading this, this is what I would do … get all my past clients onto a Facebook list ASAP, and start being intentional on a daily basis by interacting with at least five clients each day.” READ MORE
4th Q Market At A Glance!
Free to CVAR members: Bring the latest housing market info to your clients!
Click link to generate report:
Los Angeles, Riverside, San Bernardino Counties
Turning Prospects Into Clients
Most agents follow a sales funnel process to turn prospects into clients. The right content can help guide prospects down the sales funnel until they are new clients. Here are valuable types of content to produce for each step. Consider creating some of each type. READ MORE
REALTORS® are responding to a lawsuit against Realtor.com, alleging that the company is engaged in “unethical and fraudulent” practices, that mislead agents. READ MORE
Best Digital Platforms for Agents
NAR data indicates 95% of home buyers looked at real estate websites before making a choice. Only 9% of real estate pros use online networks to market their listings.
Digital ads are a way to target buyers.
There are many ad platforms to choose from, so take a look at some of the most popular. READ MORE
Client Tip: Get Rid of Ants
Ants can cause ongoing frustration for many homeowners. Here are some tips on how to rid the home and yard of the unwanted insects. READ MORE