Featured Classes and Events
CLICK for more on the Jan. 31 Commercial Investment class at CVAR!
Jan. 22 | CRMLS Training – CVAR East
Jan. 22 | Broker/Sales License Cram
Jan. 24 | Plan for 2018 Changes
Jan. 26 | Notary Master or Renewal
Jan. 29 | Impact of Tax Law|
Jan. 31 | Commercial Investment Property
March 29, 2018 | Real Estate REvive Conference & Expo
California Gets Real About Home Values
The gap between homeowners’ and appraisers’ perceptions of property values is continuing to close. Southern California homeowners are slightly underestimating their home’s value while homeowners in general still tend to slightly overestimated. READ MORE
Modifying Prop 13?
Mark Powell with the Greater San Diego Assn. of REALTORS makes a case for making changes to Proposition 13, the 40-year-old California property tax law. READ MORE
Social Media Expert Tips
“If I was a real estate agent reading this, this is what I would do … get all my past clients onto a Facebook list ASAP, and start being intentional on a daily basis by interacting with at least five clients each day.” READ MORE
4th Q Market At A Glance!
Free to CVAR members: Bring the latest housing market info to your clients!
Click link to generate report:
Los Angeles, Riverside, San Bernardino Counties
Above Asking – 24% of American homes sold above the asking price in 2017, in LA metro area, the figure was 38%.
Rent Control – Legislation that would have expanded rent control in California failed this month after heated debate at the Capitol.
FREE to MEMBERS – Marketing handouts for clients HERE. (NAR)
In Case You Missed It….
Turning Prospects Into Clients
Most agents follow a sales funnel process to turn prospects into clients. The right content can help guide prospects down the sales funnel until they are new clients. Here are valuable types of content to produce for each step. Consider creating some of each type. READ MORE
REALTORS® are responding to a lawsuit against Realtor.com, alleging that the company is engaged in “unethical and fraudulent” practices, that mislead agents. READ MORE
Best Digital Platforms for Agents
NAR data indicates 95% of home buyers looked at real estate websites before making a choice. Only 9% of real estate pros use online networks to market their listings.
Digital ads are a way to target buyers.
There are many ad platforms to choose from, so take a look at some of the most popular. READ MORE
Client Tip: Get Rid of Ants
3 CA Housing Issues to Watch in 2018
Expect more focus on housing issues in Sacramento and on your statewide ballot in 2018. Here are three to watch.
Howard Jarvis in 1978
Areas Most Impacted by Tax Law
In the Riverside-San Bernardino-Ontario Metro Areas 4% of homes are affected by the new tax law, while 30% of homes in the Los Angeles-Long Beach-Anaheim Metro Areas are affected. READ MORE
2018 Staging Trends
Home staging is now widely used to make a home more attractive to potential buyers. According to an NAR 2017 survey, a majority of real estate professionals believe staging increases the sale price of the home anywhere from 1 to 15 percent. Here are some industry and design trends we can expect in 2018. READ MORE