For brokers who are just getting started advertising on Instagram, ask yourself questions such as, “Who is my target audience?” and, “How many people and at what conversion rate do I need for success?” says Matt Murphy, chief marketing officer of Chime Technologies.
Instagram will integrate with other social media platforms you are using, helping to advertise listings or brand your real estate company. So you’ll want to develop a content strategy with themes that showcase your brand, market, or real estate niche, and also develop content strategies around your listings, real estate services, or market data.
Decide on what types of content you’ll use, including images, videos, graphics, chats, or infographics. Then, create a content calendar and schedule your posts or campaigns.
“Keep it fresh without losing the value of content by over inundating your community,” Murphy says.
Don’t forget to use hashtags! When choosing hashtags (#CVARevent or #REvive_2017 are samples of hashtags we’ve used in posts,) that are relevant to your business or community, that will help clients or prospects find you. Consider the name of your city (#Glendora, #SouthElMonte, or #Rancho, for example), neighborhood, housing development, or brand or words associated with the property you’re marketing. Don’t forget to share the love by hashtagging people and companies that hashtag you, Murphy says, which will help expand your community and strengthen your brand.
A smart marketer also leverages user-generated content. Murphy says this can be done in two ways: by publishing short client testimonials or client-submitted images or by simply allowing your community or followers to determine what you post. Track what garners the most engagement and do more of it.
“Using user-generated content takes the guesswork out of marketing,” he says.
Source: Realtor magazine