When I first started selling real estate, there was still a fair amount of value in using print media, direct mailing pieces, and other traditional advertising strategies. Now buyers, sellers, and real estate professionals are heading to the internet to get their questions answered. Whether you’re found through search or through social media, you have one opportunity to “WOW” consumers and leave a great impression.
As you create helpful content, what should you be focusing on? Simple: Awesome graphics. Here are some easy tips to get started.
Why Do Certain Graphics Get Shared?
As a digital marketer, I constantly review the content I put out there and look at how it performs. If an article I write has hundreds of shares on Pinterest, I know the graphics were a success!
Recently I wrote an article on how to use Pinterest for real estate. The graphics I included have performed extremely well, why? Because the graphics were memorable! Anytime you create a memorable graphic in an article, chances are, it’s going to get shared.
Try to create graphics that will make people laugh, fit the topic of your content, and last but not least, are attractive and well put together!
What Type Of Graphics Should You Use On Social Media?
Graphics are typically not one-size-fits-all. If you plan on sharing your content on several different social networks, you may want to consider creating a few different types of graphics.
- Pinterest – Graphics that perform well on Pinterest are at least 1,200 pixels long. Generally, the longer the better. A detailed infographic can sometimes be as long as 3,000 pixels or more. As for width, typically I aim for somewhere around 800 pixels for Pinterest.
- Facebook – On Facebook, long graphics don’t share as well as they tend to get cut off in the news feed. Typically, you’ll want to shoot for graphics that are no longer than 800 pixels long.
- Twitter – There are many varying opinions whether graphics make a difference on Tweets. I’m a believer that including graphics can only help engagement. On Twitter, like Facebook, you’ll want to aim for wider graphics. Graphics that are 500 pixels or less in length share better on Twitter than long, vertical graphics.
- Google+ – Graphics that are no longer than 1,200 pixels will share well here. Infographics don’t look very good when shared into Google+ because they’re typically reduced to fit a post.
To see a real-life example of the different type of graphics, check out this comprehensive guide I wrote on the steps to buying a house. Or take a look at one example infographic included here.
How Do You Create Awesome Graphics?
The best way to learn how to create awesome graphics that share well on a variety of social networks is to keep experimenting. As you try new things and sizes for your graphics, you’re going to learn quickly which type gets the most engagement from your audience. I use Canva to create my graphics. Canva is free and offers images and stock art for free or as little as $1 per image. Canva is user-friendly and allows you to pick the dimensions of your graphics.
Make sure you keep in mind the rules of using stock images and copyright laws. While there are a few websites out there that offer free graphics, I personally prefer paying a small amount per image to keep myself out of trouble.